Eric Brummett, Owner & Yacht Broker, is committed to aggressively marketing on all major marketing fronts: Print Advertising, Direct Mail, Internet Marketing, Email Marketing, Boat Shows, and Public Relations.
Eric doesn't have a reputation for sitting around and waiting for the phone to ring; he is committed to getting his yacht listings the right exposure. With a focus on technology and a multi-channel marketing approach, Eric, at Sea Beyond Marine Group, goes the extra mile to get your yacht noticed.
It's never been more important to strategically advertise listings on the Internet. Sea Beyond Marine Group attracts thousands of boat buyers through consistent and aggressive marketing strategies including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google AdWords campaigns, display advertising & retargeting.
Eric Brummett, Owner & Yacht Broker, is not only a licensed drone operator, he is one of the only yacht brokers in the industry that employs a professional photographer & videographer for each of his firm's listings, this enables buyers to view Sea Beyond Marine Group's listings from anywhere in the world.
Sponsored searches & featured listings on YachtWorld.com, BoatTrader.com & Boats.com get your yacht sold fast with maximum exposure. Sea Beyond Marine Group invests in YachtWorld enhancements to get your boat noticed by potential buyers. Sea Beyond also promotes their yacht listings on additional advertising sites, such as Craigslist, Forums and eBay to get your boat maximum exposure.
Eric takes social media seriously. He has worked hard to be a leader on all the major platforms, including Facebook, Twitter, Instagram and YouTube. Currently Eric has several thousand followers, in addition he invests heavily in targeted social media advertising campaigns which allows him to promote listings to tens of thousands of boat buyers online.
Utilizing a list of more than 2,000 yachting enthusiasts, our digital marketing team promotes listings through a monthly newsletter and weekly broadcasts to the yachting community at large. This year, Sea Beyond Marine Group is on schedule to distribute more than 20,000 targeted emails to their growing database of boaters.
Sea Beyond Marine Group regularly uses direct mail pieces to promote their inventory of listings. Each month, Sea Beyond sends thousands of letters, postcards, and magazines in an effort to consistently stay in touch with yacht & boat enthusiasts.
Contacting potential clients through the mail is one of the most effective ways to promote listings. Sea Beyond Marine Group has received inquiries from buyers months after a promotional piece was mailed. Direct mail has the potential to remain on coffee tables in living rooms and main salons for a long time. When a buyer decides to make his next boat purchase, Sea Beyond Marine Group wants their listings close by.
Boat shows offer a unique opportunity for yachts to get exposure to thousands of buyers in a single weekend. True international boat shows, such as the Fort Lauderdale International Boat Show, draw hundreds of thousands of serious buyers from all over the world. Sea Beyond Marine Group features yachts in several significant boat shows.
While Internet and email marketing have become the greatest source for new leads, print continues to be an important factor. Thousands of boat buyers still browse the back of yachting magazines, exploring the Brokerage Section. Sea Beyond Marine Group advertises in dozens of publications each year, including Power & Motoryacht, Southern Boating, Yachts International, Boat International and Sea Magazine.